It was a historic and fantastic day when Swansea City beat Reading 4-2 to win promotion to the Premier League. Everyone’s feeling pretty elated about it, but the next question for us at Swansea Bay Futures is, how do we maximise the benefits for the city?
The Premier League is watched by a huge global television audience. As Carwyn Jones has said: “This fantastic achievement will play an important role in further raising the profile of Swansea and Wales in the UK and further afield.”
Swansea council said promotion would give “the entire city a massive lift” and put it on an international stage every week. Promotion to the Premier League has been described as a ‘true footballing fairy story’. Chris Holley, leader of the council said, the Swans’ success would be worth millions of pounds to the city in tourism and trade.
He said: “The Swans’ success is the city’s success as well. It will help create and protect jobs in the local economy, particularly in tourism.
“The Premier League attracts worldwide audiences which will help raise Swansea’s profile on the international stage and attract interest from sports fans and potential visitors from all over the world.
“And it means every other week thousands of fans from places like Manchester, Liverpool, Newcastle and London will be visiting Swansea and spending their money in local restaurants, pubs and hotels. We’re sure they’ll like what they see and come back again with friends and family to enjoy the marvellous scenery and hospitality Swansea has to offer.”
So, what can we do to ensure this happens, and leverage all this attention for the good of the city? Discuss!